Methinks Jessica should have said this much more often.
not mine, no no
The real test of a campaign idea is how long it can be sustained before you start running out of ideas. The “You’re not you when you’re hungry” idea has been working for Snickers for (I think) close to five years now, and it’s still fresh and fun.
Advertising Agency: AMV BBDO, London, UK
Executive Creative Directors: Adrian Rossi, Alex Grieve
Copywriter: Richard McGrann
Art Director: Andy Clough
Agency Planner: Will Whalley
Agency Account Man: Katy Davis, Dhane Scotti, Chloe Harding, Anna Ohrling
TV Producers: Rebecca Scharf, Nikki Holbrow
Production Company: Rattling Stick
Director: Daniel Kleinman
Production Co. Producer: Johnnie Frankel
Chief Sound Engineer: Owen Griffiths
Film Editor: Eve Ashwell / Cut and Run
Media Planning: Mediacom
Media Planner: Amanda Zafiris
Media Buying: ZenithOptimedia
Source: Ads of the World
Get some nuts!
Imagine how it would look if the Orion nebula is only four light years away - the distance the nearest star is to us, instead of 1,300 light years. It would be so bright that we wouldn’t be aware of the dark sky. We wouldn’t see other stars. The whole world would be the Orion nebula and the sun.